Thursday 3 January 2013

Profile Piece on JaDee (University Assessment Piece)


Jason David Boardman also known as JaDee, has been picked up by BBC Introducing as one of the South West's best rappers. The 23 year old started producing his own music in 2005 and developed into a songwriter in 2009, he is now smashing his way into the music industry and fulfilling his dreams.

JaDee was born on July 7th, 1989 in Gloucester. He grew up with his mother, brother and stepfather; whilst his father was absent most of his life. He was an angry teenager struggling with his emotions and battling with constant arguments within the family.
Despite this, it is his mum he has to thank for giving him the push to create demos and send them off to record labels: “I’ve never had anything BUT support, everybody is involved. Originally, it was my mum who gave me the name JaDee, and was telling me I should pursue music but I didn’t listen until I was in my late teens!” he explained.
Music was his passion from an early age. At the age of nine, his mother bought him a keyboard to practice on. He would then spend hours learning to create songs. As a teenager, his stepfather introduced him to a music creating software that would allow him to put unique beats together. “The most important thing is to be yourself.” JaDee said. “Although its said so much, so many artists forget that and a lot of music out there is so 'samey' and cheap.”
His inspiration came from 90’s rapper The Game: “It was just his attitude and dedication to doing his own thing that got my attention, he puts out great music because its his own and isn’t bothered on whether it sells one copy or one million and I respect that.” JaDee explained.
Going to battle raps is what made JaDee fall in love with rap music. He used to watch and admire the rappers, until one day he decided to give it a shot in a battle, and to his surprise, he won it. From then on, he’s been gripped by Hip Hop music and this was his way of channelling his emotions when he felt angry or upset.

Having the chance to show off his music in front of a variety of celebrities such as: Tinchy Stryder, Labrinth, Calvin Harris, Mark Ronson and DJ Westwood has been a highlight in his career so far: “Just for these people to know my name means the world to me.” He said with a smile on his face.

All the hard work has paid off and JaDee has become a definite one to watch in the future of the Hip/Hop/Rap industry. “Do not ever give up! Even if nobody believes in you, make that your drive to prove to them all you're worth more than they think. Work everyday at it, if its what you want to do and you think its who you are, you wont take time off – because you can’t take time off being you!” JaDee said passionately.

Look out for JaDee's fourth single 'Big Things' out January 2013 and his first album “The Soundtrack” also out during the first quarter of 2013!

Katie Dyba.

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